(EAST RUTHERFORD, NJ) -- /PRNewswire/ -- The FIFA World Cup 2026 New York New Jersey™ Host Committee is launching the NYNJ Sonic ID, a region-wide sound takeover that brings the excitement of FIFA World Cup 2026™ to life. As the city and region that never sleeps, sound is ingrained in daily life—whether it's the rush of a subway, the cheers of a packed stadium, ocean waves hitting the shoreline from the boardwalk, or the music that defines our streets. The NYNJ Sonic ID taps into this energy, echoing through airports, transit hubs, sporting events, shopping destinations, radio and digital platforms.
"FIFA World Cup 2026 is more than a tournament; it's a cultural moment that starts long before the first match," said Alex Lasry, Chief Executive Officer of FIFA World Cup 2026™ NYNJ. "As the world turns its eyes to New York and New Jersey as hosts of 8 games including the Final, we're making sure they don't just see it and feel it—they hear it and experience it everywhere."
"Sound creates an instant connection," said Bettina Garibaldi, Chief Marketing & Communications Officer of FIFA World Cup 2026™ NYNJ. "By integrating the NYNJ Sonic ID into our daily life, we're amplifying the energy of the FIFA World Cup 2026 across the region. This is just the beginning of how we're bringing the excitement of the tournament to life—uniting fans from now until kickoff and beyond."
PRODUCED BY GLOBAL HITMAKERS TAKE A DAYTRIP
The NYNJ Sonic ID is produced by Take A Daytrip, the duo behind hits like "Mo Bamba" (Sheck Wes), "Panini" & "Montero" (Lil Nas X) and "Industry Baby" (Lil Nas X feat. Jack Harlow). Their high-energy sound embodies the bold, electrifying spirit of FIFA World Cup 2026™, making this sonic experience unforgettable.
"We loved crafting the NYNJ Sonic ID for the World Cup," said Denzel Baptiste of Take A Daytrip. "We got our start as producers in New York, and I grew up in New Jersey," he continues. "Both places have played a huge role in shaping who we are as artists, and we wanted to capture that energy in a way that speaks to the passion and spirit of the World Cup," adds David Biral, the other half of the duo. "It's an honor to help bring this global moment to life through sound and to be part of an experience that fans will carry with them long after the tournament ends."
REGION-WIDE SOUND TAKEOVER
The NYNJ Sonic ID will be played at major iconic and highly visited locations, including:
* Airports and Transit Hubs: Newark, JFK and LaGuardia, the PATH and at the NY Waterway Port Imperial and Midtown Terminals.
* Sporting Event: At the New York Knicks vs Golden State Warriors game on March 4 at Madison Square Garden, featuring a GardenVision (jumbotron) call-out with NJ-natives and US Men's National Soccer Team legends Tab Ramos and John Harkes.
* Retail & Entertainment: At the American Dream entertainment, retail and dining destination, at the Westfield Garden State Plaza upscale shopping mall and at the Queens Center urban shopping mall.
* Media & Music Platforms: Via iHeartRadio stations throughout the region, including Z100, 103.5 KTU, Power 105.1, 106.7 Lite FM, Q104.3 and 710 WOR. It will also be available on Spotify and Apple Music for streaming anytime, anywhere.
HOW TO EXPERIENCE THE NYNJ SONIC ID
Fans can stream, download and experience the NYNJ Sonic ID via the FIFA Sound channel on Spotify, Apple Music and more. They're encouraged to share where and when they hear it on social media using #NYNJSonicIDTakeover.
FIFA WORLD CUP 2026™: THE BIGGEST SPORTING EVENT EVER
With three Host Countries, 16 Host Cities, 48 teams and 104 matches, FIFA World Cup 2026™ will be the largest tournament in history. The event culminates with the Final at New York New Jersey Stadium (MetLife Stadium) on July 19, 2026, alongside unique fan experiences throughout the NYNJ region.
The FIFA World Cup 2026™ New York New Jersey Host Committee is the local organizing body responsible for delivering eight FIFA World Cup 2026™ matches in the NYNJ region, including the Final match. The organization coordinates between key city and state stakeholders and FIFA to ensure world-class planning and delivery of infrastructure, facilities and services. The committee's goal is to create the most engaging, accessible and impactful FIFA World Cup 2026™ experience for all fans, athletes, partners and NYNJ communities.
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