(EAST RUTHERFORD, NJ) -- In an exciting development for movie lovers and entertainment enthusiasts, American Dream is thrilled to announce B&B Theatres will soon open an unparalleled cinema and entertainment experience at the property, featuring the largest ScreenX auditorium in the world.

The new venue at American Dream will include eight screens of cutting-edge cinematic technology, including the ScreenX, multiple bowling lanes, a full redemption arcade, and various food and beverage options, including a restaurant and full-service bar. The facility will offer unparalleled presentation courtesy of the latest in laser projection, wall-to-wall curved screens, and heated, leather, electric recliners in every auditorium.

ScreenX, developed by CJ 4DPLEX, is the world's first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This revolutionary approach offers viewers a captivating 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.

The new ScreenX location will be the largest ScreenX auditorium in the world with a massive 80-foot-wide center screen and side walls measuring 82 feet each boasting 242 feet of ScreenX viewing range for the moviegoer.

“We are ecstatic that B&B theatres will bring this one-of-a-kind movie experience to American Dream, offering our guests yet another exceptional immersive entertainment experience,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “American Dream truly offers something for everyone with endless ways to unwind, have fun and enjoy quality time with friends and family.”

"We are incredibly excited to announce this deal with American Dream," said Brock Bagby, President and Chief Content, Programming, and Development Officer for B&B Theatres. "This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible. Our presence at the Mall of America has been a tremendous success, and we are eager to bring our unique blend of cinema and entertainment to even more guests at American Dream. Stay tuned!  What we have in store is worth the wait!"

Shedding a little further light on the exclusive amenities, B&B Theatres CEO Bob Bagby commented on ScreenX located within one of the location’s Grand Screen auditoriums, “ScreenX is the world’s first multi-projection platform, meaning the movie won’t just play on the screen in front, but on the two sidewalls.  It’s a remarkable presentation and we’re thrilled to announce that the American Dream ScreenX will be the largest in the world.”

This venue is designed to be a destination for families, movie lovers, and anyone looking for an extraordinary outing. This will further complement American Dream’s extensive offerings of retail, dining, events and entertainment.

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. Additionally, Sesame Street Learn & Play, will debut later this year. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR.

B&B Theatres is the largest privately held and 5th largest theatre chain in America overall.  B&B operates 550 screens at 57 cinema locations in 15 states (including three under construction) and also maintains 64 bowling lanes, 231 redemption arcade games and three distinct restaurant brands across multiple locations called the Marquee Bar & Grille, Sterling’s and Johnnie’s Jazz Bar & Grille.  B&B is proud to be celebrating 100 years in business this year under the same family ownership, four generations later.