(JERSEY CITY, NJ) -- On Wednesday, September 11, 2024, author Daniel Rachel will be visiting WORD Bookstore in Jersey City to read and discuss his book Too Much Too Young: The 2-Tone Records Story. This book is a fascinating look at the genre of ska's most important record label and its founding days. The event begins at 7:00pm. Admission is free.

In 1979, 2 Tone Records exploded into the consciousness of music lovers in Britain, the US, and beyond, as albums by the Specials, the Selecter, Madness, the English Beat, and the Bodysnatchers burst onto the charts and a youth movement was born. 2 Tone was Black and white: a multiracial force of British and Caribbean musicians singing about social issues, racism, class, and gender struggles. It spoke of injustices in society and fought against rightwing extremism. It was exuberant and eclectic: white youths learning to dance to the infectious rhythm of ska and reggae, crossed with a punk attitude, to create an original hybrid.

The idea of 2 Tone was born in Coventry, England, and masterminded by a middle-class art student, Jerry Dammers, who envisioned an English Motown. Dammers signed a slew of successful artists, and a number of successive hits propelled 2 Tone onto Top of the Pops and into the hearts and minds of a generation. However, infighting among the bands and the pressures of running a label caused 2 Tone to bow to the inevitable weight of expectation and recrimination. Over the following years, Dammers built the label back up again, entering a new phase full of fresh signings and a beautiful end-piece finale in the activist hit song “(Free) Nelson Mandela.”

Told in three parts, Too Much Too Young is the definitive story of a label that for a brief, bright burning moment shaped British, American, and world culture.

“We lived in Britain, a country that had benefited from immigration, but had an innate antipathy to ideas of multiculturalism. Daniel Rachel has managed to capture the essence of that contradiction in those Margaret Thatcher years, with this comprehensive, cautionary, and celebratory saga of 2 Tone.” —Pauline Black, the Selecter

“Madness, the Selecter, the Beat, UB40, the Specials—these were just some of the biggest names in the 1970s and 1980s movement of punk-influenced ska and reggae-based songs, antiracist and antisexist at heart, on the airwaves. British music writer Rachel presents a rich and vibrant history of that era and of the bands and record companies that made it happen, with a special focus on 2 Tone Records founder, Jerry Dammers . . . It’s a big fat book about an important, if sometimes neglected, part of cultural music history . . . when music of the African diaspora was heard and embraced around the world.” —Booklist, STARRED review

Daniel Rachel is a Birmingham-born, best-selling author whose previous works include: Isle of Noises: Conversations with Great British Songwriters; Walls Come Tumbling Down: The Music and Politics of Rock Against Racism, 2 Tone, and Red Wedge; Don’t Look Back in Anger: The Rise and Fall of Cool Britannia; The Lost Album of the Beatles: What If the Beatles Hadn’t Split Up?; One for the Road: The Life & Lyrics of Simon Fowler & Ocean Colour Scene; and Oasis: Knebworth: Two Nights That Will Live Forever. He is also coauthor of Ranking Roger’s autobiography, I Just Can’t Stop It: My Life in the Beat. In 2021, Rachel was a guest curator of the “2 Tone Lives & Legacies” exhibition as part of Coventry Cultural City 2021, and he curated the anniversary edition of the Selecter’s debut album, Too Much Pressure. Too Much Too Young.

WORD Bookstore is located at 29 McWilliams Place in Jersey City, New Jersey.  It is open daily from 10:00am to 7:00pm.