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Winning Over Fans One At A Time

By Gary Wien

originally published: 08/30/2007


Sometimes it's refreshing when a band simply works their tail off week in and week out and you can see them trying to improve with each show and build their fanbase one person at a time. Lexington Down is that kind of band. They've been plugging away up and down the East Coast for several years now and will be celebrating the release of their first full-length CD, "Partial Possession Claim", at The Saint in Asbury Park, New Jersey on Saturday, September 15th.

Keith Hann, Dan Palyca, Gerry Matthews and Chris Farrell comprise Lexington Down. They're regular players in both the Asbury Park and Atlantic City music scenes - a combination you don't see too often. It came about from having band members live in Monmouth and Ocean County and going to college at Richard Stockton in South Jersey.

"We knew a lot of people from school," explained Gerry Matthews. "We would play shows down there and a lot of people would come out. Plus there's a couple of other bands that we know that have a bit of an all-ages scene going on down there in some fire halls and churches. We do really well with a younger audience."

It's partly because of their younger fans that the band decided to make their new CD available online as a free download. It wasn't the easiest of decisions because they knew they had spent a lot of time working on the record and put a lot of money into the project, but when they looked at things closely they knew giving the music away would be better in the long run.

"The truth is that if we are going to get to a point where our music sustains us - and I don't mean millions of dollars but being able to quit our day jobs and be able to work our asses off like we do now but not be on empty all day long - the amount of music we give away now will only lead us to that," explained Matthews.

The plan seems to be working as the band's songs were played roughly 40,000 times on Purevolume.com and over 110,000 times on the band's Myspace site.




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"It's one of the beauties of web promotion," said Matthews. "A girl from Huntington Beach, California wrote us and said she downloaded our entire album and she loves us. That's just one person, but one person is enough when before that it was no people. And without us doing anything other than making it available, our album got on the West Coast.

"Nobody knows who you are. You might feel like you've accomplished something and we do feel that way, but it's not that big in the true scope of things. People aren't that willing to take a chance on buying a band that they don't know and kids don't have credit cards for online orders anyway."

Lexington Down is like an old school band that wants to earn everything they get. While some bands stick close to their base - playing largely in front of their friends - Lexington Down enjoys winning over the crowd. Matthews said some of the band's favorite shows took place in the train stations and Elks Lodges of West Virginia where hundreds of kids would pack the place. All total, the band has played nearly 200 shows in the last three years.

"We just want people to be able to listen and see what we're all about," he adds.

The band's sound has been compared to bands like Jimmy Eat World, Death Cab For Cutie, and Fugazi. "Partial Possession Claim" is full of tunes that should find their way on to college radio stations in the next few months. The CD was produced by The Churchills, who have once again produced an incredibly slick, radio friendly disc. Check out the tunes yourself at www.lexingtondown.com and chances are you'll become a fan as well. The list is growing one name at a time, just the way they like it.




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About the author:

Gary Wien has been covering the arts since 2001 and has had work published with Jersey Arts, Upstage Magazine, Elmore Magazine, Princeton Magazine, Backstreets and other publications. He is a three-time winner of the Asbury Music Award for Top Music Journalist and the author of Beyond the Palace (the first book on the history of rock and roll in Asbury Park) and Are You Listening? The Top 100 Albums of 2001-2010 by New Jersey Artists. In addition, he runs New Jersey Stage and the online radio station The Penguin Rocks. His personal website is at lightyscorner.com. He can be contacted at [email protected].


EVENT PREVIEWS

(LIVINGSTON, NJ) -- As local residents and friends stroll, bike or jog around the Livingston Oval on Tuesday evenings this July, musicians from several community orchestras are gathering in the township's high school band room to celebrate works "Made in America."

Middletown Arts Center presents Reina Williams + The Remedy

(MIDDLETOWN, NJ) -- The Middletown Arts Center presents a concert featuring Reina Williams + The Remedy on Thursday, July 23, 2026. Special guest performers Renee Maskin and Patrick Bamburak will open the show. Enjoy an evening of original music spanning reggae, hip-hop, soul, folk, Americana, and indie rock from some of New Jersey's most talented musicians. Showtime is 7:00pm.
Harmonium Choral Society presents "I Dreamed Last Night" on July 23rd

Harmonium Choral Society presents "I Dreamed Last Night" on July 23rd

(MADISON, NJ) -- On Thursday, July 23, 2026, Harmonium Choral Society presents I Dreamed Last Night. Directed by Lennie Watts with music direction by John Fischer, I Dreamed Last Night is a one woman show with Gloria Bangiola. There are songs and stories about dreams, hopes, wishes, ambitions, fantasies, nightmares, impossibilities and that big ol' American one we are all still working to make real. Showtime is 7:00pm.
HOT 97

HOT 97's Summer Jam 2026 to Take Place July 24th at Prudential Center

(NEWARK, NJ) -- HOT 97, New York's #1 station for Hip Hop, is once again bringing the culture's biggest night back to the tri-state area with Summer Jam 2026, on Friday, July 24, 2026, at Prudential Center in Newark. Produced by The Black Promoters Collective, Summer Jam continues its legacy as the most iconic Hip Hop concert in the world.
Strand Center for the Arts presents Lover Taylor - Tribute to Taylor Swift on Friday

Strand Center for the Arts presents Lover Taylor - Tribute to Taylor Swift on Friday

(LAKEWOOD, NJ) -- Swifties of all ages are invited to sing, dance and celebrate the music of one of pop's biggest superstars when Lover Taylor – Tribute to Taylor Swift comes to the Strand Center for the Arts on Friday, July 24, 2026 at 8:00pm.

Grammy-Winning Superstars Erica Campbell and Jonathan McReynolds to Headline 2026 Gospel Music Festival

(NEW BRUNSWICK, NJ) -- Middlesex County, as part of its FolkLIVE free community event series, will host its third annual Gospel Music Festival in New Brunswick (2 Livingston Ave) on Saturday, July 25, 2026, from 3:30pm to 7:30pm. This year's star-studded lineup features multi-Grammy-winning performer Erica Campbell—known both for her solo work and as part of the dynamic "Mary Mary" duo—and Billboard chart-topper Jonathan McReynolds as the headliners.
Mahwah Museum Hosts "Unlock the Fretboard" Guitar Workshop with Mark Sganga on July 25th

Mahwah Museum Hosts "Unlock the Fretboard" Guitar Workshop with Mark Sganga on July 25th

(MAHWAH, NJ) -- Guitar players of all levels are invited to "Unlock the Fretboard," a hands-on guitar workshop taking place on Saturday, July 25, from 11:00am to 2:00pm, with a short break included, at The Mahwah Museum. The workshop will be taught by Mark Sganga, an International Fingerstyle Guitar Champion, bringing expert instruction and high-level musicianship to this special event. Designed to help players better understand the fretboard through a system of caged chords and scales, the workshop offers practical strategies that participants can apply immediately in their playing.
The 2026 Sourland Mountain Fest to Take Place July 25th

The 2026 Sourland Mountain Fest to Take Place July 25th

(RINGOES, NJ) -- The Sourland Mountain Fest is back for its 21st year on Saturday, July 25, 2026. It promises a summer afternoon of soulful talent, tasty bites, refreshing drinks and meaningful dialogue on why the Sourland Region is so important to Central Jersey, and why it's more important than ever to protect it. Performers include Gravity Hill, The Swiss Guard, Hickory, Jake Thistle, and headliners The Harrisons and Company.
Two River Theater presents Tiny Room Concerts with Joe Iconis

Two River Theater presents Tiny Room Concerts with Joe Iconis

(RED BANK, NJ) -- Two River Theater presents Tiny Room Concerts w/ Joe Iconis, a concert series offering audiences an up-close and personal experience with one of musical theater's most celebrated songwriters. The series takes place July 23-25, 2026 in the Victoria J. Mastrobuono Library at Two River Theater.
Centenary Stage Company

Centenary Stage Company's Summerfest 2026 presents FOUR STICKS: The Music of Led Zeppelin on July 25th

(HACKETTSTOWN, NJ) -- Centenary Stage Company's Summerfest 2026 continues with an electrifying evening of classic rock as FOUR STICKS: The Music of Led Zeppelin takes the stage on Saturday, July 25, 2026 at 8:00pm in the Sitnik Theatre of the Lackland Performing Arts Center.

 

FEATURED EVENTS


Reina Williams and The Remedy, Patrick Bamburak, and Renee Masking

Thursday, July 23, 2026 @ 7:00pm
Middletown Arts Center
Middletown, NJ


Brown Sugar - Rolling Stones Tribute

Friday, July 24, 2026 @ 7:30pm
Lizzie Rose Music Room
Tuckerton, NJ


Bruce Hornsby & The Noisemakers

Friday, July 24, 2026 @ 8:00pm
Mayo Performing Arts Center (MPAC)
Morristown, NJ


Jamaican Me Dancehall Night (21+)

Friday, July 24, 2026 @ 9:00pm
Carteret Performing Arts & Events Center
Carteret, NJ


Kinderhook

Saturday, July 25, 2026 @ 7:30pm
Lizzie Rose Music Room
Tuckerton, NJ