(BERGEN COUNTY, NJ) -- The Northern New Jersey Community Foundation’s (NNJCF) ArtsBergen initiative is sporting a new look. The Englewood, New Jersey based nonprofit organization announces that the initiative, an emerging arts alliance in Bergen County, New Jersey, selected a new logo created by creative director Ryan Huban. Huban, Engagement Director with Words and Pictures Creative Service, an award-winning marketing agency based in Park Ridge, New Jersey, will receive recognition, design credit and a $500 honorarium.
The new logo was selected for ArtsBergen's diverse uses and its flexibility for mobile, digital and print applications. The design will be rolled out to brand ArtsBergen's mission to energize and unify artists and arts organizations and connect the Bergen County community to the arts.
“We wanted a logo that could be adapted for ArtsBergen’s different purposes and tailored to the initiative’s needs. The design offers a dynamic framework that may be customized to reflect ArtsBergen’s growing range of events and activities," said Michael Shannon, President, Northern New Jersey Community Foundation.
“The new logo functions as a scalable branding system. Through simplicity and sophistication, the logo stands on its own, but can also expand within the context of its environment and even interact with other design or photographic elements," said Huban.
In October 2014, the NNJCF released an open call for artists and graphic designers in New Jersey to submit their portfolios and an application for consideration. Applicants were reviewed on artistic sensibility, creativity and experience creating logo design work. The following members of the community served on the artist/graphic designer review committee: Nina Bachrach, Bergen Performing Arts Center; Sandy Chiappino, Flat Rock Brook Nature Center; Jacqueline S. Guttman, Arts for Life Network of NJ; Irmari Nacht, artist; and Larry Bauer, Bauer Printing.
About Northern New Jersey Community Foundation
The Northern New Jersey Community Foundation (NNJCF), a not-for-profit 501(c) 3 organization based in Englewood, New Jersey, focuses primarily on education, public health, civic engagement, and the arts. NNJCF works with local governments, school districts, businesses, non-profit organizations, and citizen groups in Northern New Jersey to improve community life. Foundation partners identify and resolve regional problems and opportunities by talking and learning from each other, by sharing ideas, best practices, services and resources.
About ArtsBergen
ArtsBergen, an initiative of the Northern New Jersey Community Foundation, is an emerging arts alliance in Bergen County, New Jersey. The initiative's mission is to energize and unify artists and arts organizations and connect the Bergen County community to the arts. ArtsBergen also supports and encourages creative placemaking, the practice of integrating arts and culture into a neighborhood, town or region to build community and livability and boost the local economy. For more information, visit www.nnjcf.org.
For more information, visit http://www.nnjcf.org.
PHOTO: The Northern New Jersey Community Foundation's ArtsBergen new logo is shown with its designer Ryan Huban. Photo by: Dave Gisler, Words and Pictures Creative Service